Launches #ShiftYourFocus 2.0, a community driven campaign to spread awareness on social issues through the medium of photography
India, 19th August, 2019: On the occasion of World Photography Day, Canon India, one of the leading digital imaging companies, furthers its commitment to cultivate the passion and spread the knowledge of photography across the nation. With an objective to nurture the imaging culture amongst users, the organization conducted a series of photography workshops across the country, aimed at getting closer to photography enthusiasts and help them hone their photography skills.
Further, the organization also launched the second version of its award winning digital campaign, #ShiftYourFocus. Through this campaign, Canon India continues its endeavor to support the community and the environment, by attempting to divert the attention of ‘millennials’ from the trending challenges on social media to real-life challenges, in and around us.
Sharing his thoughts, Mr. Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd. said, “At Canon India, we believe that photography is a beautiful form of art and can become a strong and powerful medium of expression, igniting conversations around important issues. Understanding the same, this World Photography Day, we are delighted to launch the next version of our much acclaimed digital campaign #ShiftYourFocus. Through the extended campaign, we aim to continue in our endeavor to support the larger community and the ecosystem we live in, thereby upholding our corporate philosophy of ‘Kyosei’. As people increasingly continue to express themselves through the art of photography, #ShiftYourFocus will strive to move the needle beyond and enable new conversations, amongst the audience to contribute towards the holistic development of the society.”
Speaking about the power of photography, Mr. Eddie Udagawa, Vice President, Consumer Imaging & Information Centre, Canon India said, “Photography as an enabler of memories and moments, has played a big role in fueling the creative aspirations of consumers across genres. In line with our commitment towards the photography community, we take pride in delivering a unique and engaging experience for them through our product portfolio and customer centric initiatives. I have personally seen the culture of photography evolve in India and we are committed to further nurture the same. Through our photography workshops pan India, we endeavor to continue to innovate and delight our customers with best experiences in the imaging space. ”
The digital campaign #ShiftYourFocus 2.0 comes at a time, when trending challenges are being celebrated on social media by ‘millennials’ on a topical basis, they gather huge traction and popularity amongst the ‘netizens’. Through this campaign, Canon India endeavors to invite the digital audience, to take on the ‘Real Challenge’ that allows them to join a movement, thereby initiating a change that helps the community and environment. This campaign will run across all social media platforms of the organization, with the objective to support the required change, with the powerful tool of images.
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Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 579 towns covering 18,150 PIN codes across India - which comprises of 300 Camera collection points, 16 Camera repair centers, 254 Printer repair centers, 187 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of June 12, 2019).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2018, the imaging leader recorded a double-digit growth.