Canon India Reveals its Strong Focus on Market Engineering

25 October, 2019

Showcases its cutting-edge service prowess with its Canon Technical Excellence Centre

National, 17th October 2019: Highlighting its prowess in delivering end-to-end customer support, Canon India, one of the leaders in the imaging space, today shared its plans to further augment its expertise in the customer service domain. Referred to as Market Engineering at Canon, the service framework forms a key pillar to the company’s growth strategy in the country. Boasting a robust service infrastructure, Canon India endeavours to further amplify the same in order to deliver service excellence within the country.

In alignment with its objective to boost its customer service ability, the imaging giant has setup a Canon Technical Excellence Centre (C-TEC) in NOIDA, serving as the building block for the company with respect to attaining service excellence.  The establishment of C-TEC is a strategic initiative as part of Market Engineering domain and is in line with the brand’s attempt and commitment towards offering quality services across both B2B and B2C businesses. In addition to this, C-TEC also serves as the learning and training hub for customer service specialists who are known as hybrid engineers and are thoroughly trained to drive service excellence for the brand, along with ensuring customer delight.

Commenting on Canon India's strong focus on customer service, Mr. Kazutada Kobayashi, President & CEO, Canon India said, "In line with our philosophy of 'Delighting You Always', Market Engineering at Canon India is a strategic enabler, through which we aim to offer a robust service infrastructure to the customers. This is being done by developing a 24X7 workforce of hybrid engineers along with offering critical services such as predictive maintenance and re-engineering. Our approach embodies our commitment towards the customers and drives us to bring forth customized service offerings, in an attempt to make customer interactions faster, easier and effective. We strive to give our customers the best possible service backed by the latest innovations, thereby, increasing customer satisfaction and making them Canon loyalists. Canon Technical Excellence Centre (C-TEC) is where this is made possible and we are proud to showcase this to the world."

Mr. Rahul Goel, Director-Market Engineering, Canon India added, "With an extensive Market Engineering framework, we are constantly catering to our entire range of B2C and B2B products across the country. While we have been successfully managing the service queries of our B2C customers either in-stores or via collection centres, we have also unleashed our core expertise of on-site and predictive maintenance to seamlessly manage the uptime of our MIFs for our B2B customers. Going forward, we endeavour to further expand our service network across the country, thereby facilitating in retaining current customers along with driving new business acquisitions across various industry sectors."

Market Engineering at Canon India is constantly evolving and currently rests on the dual innovations of predictive maintenance and re-engineering. Predictive maintenance includes a proactive maintenance strategy that predicts when a machine might need necessary software or hardware upgrades, in order to perform the maintenance tasks well in advance, thereby ensuring maximum uptime of the machine. This plays a significant role in enhancing the quality of products and also helps manage the exceeding customer expectations. Re-engineering, on the other hand, covers miscellaneous activities to minimize service operations cost which includes recovery, repair of used and defective parts and Field Replacement Unit (FRU), refilling of toner, refreshment of field returned machines and managing e-waste in environmental friendly manner as per statuary requirement.

From an infrastructure perspective, C-TEC not only houses one of the largest dark rooms for imaging but also accommodates most of Canon’s product portfolio under one roof including cameras, printers, professional printing solutions, etc. The centre is also responsible for servicing damaged products and recycling used ones. Apart from this, the facility provides training and learning support to the engineers and channel partners of the company. Canon Technical Excellence Centre (C-TEC) is a testament to the brand’s commitment to the country and the ways in which it is striving to stay ahead, by offering impeccable services to its customers.

Currently, in B2B space, the company has one of the largest direct service networks in the industry consisting of more than 280 direct staff operating out of more than 40 locations through which we provide service support to our corporate & professional customers. In addition, Canon India has a vast network of 185 Partners extending support to 1000+ locations. In the B2C space, the company has wide service reach in India covering 300+ cities which is one of the largest in the industry. Currently, there are 6 Master Service Centres in Delhi, Mumbai, Chennai, Bengaluru, Cochin and Kolkata which are owned and operated by Canon India and are equipped with state-of-the-art facility and equipment that can carry out complex repairs and adjustments.

About Canon Group

Ever since its foundation in 1937, Canon is guided by the "Kyosei" philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)


About Canon India

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 579 towns covering 18,150 PIN codes across India - which comprises of 300 Camera collection points, 16 Camera repair centers, 258 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of October 01, 2019).

In sync with its corporate tagline- 'Delighting You Always', reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2018, the imaging leader recorded a double-digit growth.

CANON INDIA 2019. ALL RIGHTS RESERVED.