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       Leveraging the reach that webinars hold, we conducted 9 webinars reaching out to 231 participants
       across CARs, photography associations, corporates and photographers across multiple towns of West
       regions. The objective of the webinars was to showcase technology & USP of EOS R System & give tips
       & techniques of photography to the participants.

       Similar webinars were also conducted to promote EOS C70 as well amongst multiple academic institutes
       in western region. The 7 webinars attended by 308 participants, helped them to understand the
       technology and tips & techniques of videography.

       Additionally, we also conducted Hybrid Webinars
       in Aurangabad, Pune and Solapur (a combination
       of online and offline meeting) for strengthening
       EOS R connect. Attended by 24 participants, the
       webinars were conducted with Suntech, Kirti Stores
       and Balaji Photo, where customers assembled
       at CIS stores and the webinar conducted from
       Mumbai was live displayed on the LED Panel
       installed at the venue.
                                                              Screenshot from the online webinar highlighting
                                                                         key features of EOS R system



       With an objective to create an opportunity for
       budding young photography enthusiasts to master
       the art of photography without leaving the safety
       of their home, we conducted a kids summer camp
       in association with The Times of India- NIE edition.
       Taking the brand name Canon to every house
       through cameras and printers, this target group
       was the right set of audience to showcase our
       cameras and printers. This will help student/
       parents reach out to us for sales conversions.
       During the course of the webinars children were
       also taught how to use DSLR cameras and print
       pictures through Canon products.

       We have received a total of 900 registrations till
       date, connecting with 450 schools for promoting
       the webinar. The webinars got a positive feedback
       from all the attendees with many of them showing
       keen interest in taking up advance level course in

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