Page 3 - CIPL eLeap - Issue 27_April to June, 2021
P. 3

IMAGE COMMUNICATION


       BUSINESS





       “WEDDINGS BY CANON”: A NEW AD CAMPAIGN BY CANON INDIA



































       With an objective to highlight the importance of       – this includes choosing the equipment that goes
       wedding photography  for soon to be married            behind capturing memories of that special day. This
       couples, we launched a campaign titled ‘Weddings       is what our latest campaign depicts, and we hope
       By Canon’. The campaign TVC touches upon the           to spread knowledge about wedding photography
       crucial role of a wedding photographer in capturing    gear among these couples. Building on over three
       the special moments and how Canon empowers             decades  of  continuous  EOS  innovation,  Canon
       wedding photographers and film makers to               has a variety of cameras and lenses which offer
       capture such moments in all its glory.                 unimaginable creative possibilities and allow each
                                                              wedding shot to be captured like a piece of art.
       The campaign was unveiled by film superstar
       Mammootty via his Instagram and Facebook               With the ongoing pandemic, the wedding industry
       accounts. The campaign was launched in Kerala,         has been severely impacted in India. While the
       Tamil Nadu, Andhra Pradesh, and Telangana in           scale of wedding celebrations has gone down,
       3 languages – Malayalam, Tamil, Telugu across          however, the pandemic has not deterred the
       Television & Digital Media. Shot in ‘God’s own         people from the celebrations, even if they have to
       country’ Kerala, the film stars famous faces from      compromise on the grandeur of the phenomenon
       the south Indian film  industry, Mahima  Nambiar       known as the  ‘Big-fat Indian Weddings’. Unlike
       and Govind Padmasoorya.                                India, there is no other country that paints such a
                                                              vivid celebration of weddings with all its cultural
       Through this campaign, we will reach out to the        diversity and being an assortment of ceremonies
       soon to be married couples who are in the midst of     and    functions.    These    celebrations     when
       planning one of their most memorable days in their     captured through photographs, later become
       life. As weddings today become a combination of        as the one of  the most  cherished  memories  in
       modernity and traditions, today’s consumers are        everyone’s lifetime.
       very clear of every detail they want for their big day


       3                                                                                     Issue 27 | April-June 2021
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