Page 13 - Canon e-Leap Issue 28_July - September 2021_for Canon edge
P. 13

CREATING TRUST FACTOR THROUGH SERVICE NARRATIVE





       With an objective to increase our thought
       leadership in the service segment, an authored
       article on the topic ‘Delighting customers with tech
       innovations in the rapidly evolving ecosystem’, was
       published on behalf of Mr. Rahul Goel, Sr. Director,
       Market Engineering Centre.


       The article highlights tech innovations for
       enhancing customers experience and services
       and how pandemic pushed the brands to revamp
       their customer service.


       Story URL:
       https://www.ciol.com/delighting-customers-tech-
       innovations-rapidly-evolving-ecosystem/



       PROMOTING THE CONSUMER PRINTING BUSINESS


       With an objective to highlight new opportunities in the consumer printing business and further share a
       positive business outlook, Mr. C Sukumaran, Director-ICB & CSP, interacted with VAR India (prominent
       magazine for the IT and channel community) and Gizbot (prominent technology media).
























       Story URL:                                             Story URL:
       https://varindia.com/news/we-at-canon-india-           https://www.gizbot.com/accessories/news/
       are-driven-by-innovation-and-strive-to-provide-        exclusive-canon-plans-to-increase-its-presence-
       goods-with-superior-technology-developments-           in-inkjet-segment-says-c-sukumaran-076015.
       and-innovation                                         html?story=1

       In the interaction with VAR India, Mr. Sukumaran       Mr. Sukumaran spoke to Gizbot highlighting how
       spoke about the importance of channel ecosystem        the new normal of Work From Home and Learn
       for Canon, along with highlighting how Canon has       From  Home  has  increased  the  demand  of  home
       taken the crisis as an opportunity to innovate, think   printing. He further shared Canon’s plans to
       differently and adapt to the changing landscape.       increase market share in the inkjet printer segment


       13                                                                               Issue 28 | July-September 2021
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