Page 13 - Canon e-Leap Issue 28_July - September 2021_for Canon edge

CREATING TRUST FACTOR THROUGH SERVICE NARRATIVE

With an objective to increase our thought
leadership in the service segment, an authored
article on the topic ‘Delighting customers with tech
innovations in the rapidly evolving ecosystem’, was
published on behalf of Mr. Rahul Goel, Sr. Director,
Market Engineering Centre.

The article highlights tech innovations for
enhancing customers experience and services
and how pandemic pushed the brands to revamp
their customer service.

Story URL:
https://www.ciol.com/delighting-customers-tech-
innovations-rapidly-evolving-ecosystem/

PROMOTING THE CONSUMER PRINTING BUSINESS

With an objective to highlight new opportunities in the consumer printing business and further share a
positive business outlook, Mr. C Sukumaran, Director-ICB & CSP, interacted with VAR India (prominent
magazine for the IT and channel community) and Gizbot (prominent technology media).

Story URL: Story URL:
https://varindia.com/news/we-at-canon-india- https://www.gizbot.com/accessories/news/
are-driven-by-innovation-and-strive-to-provide- exclusive-canon-plans-to-increase-its-presence-
goods-with-superior-technology-developments- in-inkjet-segment-says-c-sukumaran-076015.
and-innovation html?story=1

In the interaction with VAR India, Mr. Sukumaran Mr. Sukumaran spoke to Gizbot highlighting how
spoke about the importance of channel ecosystem the new normal of Work From Home and Learn
for Canon, along with highlighting how Canon has From Home has increased the demand of home
taken the crisis as an opportunity to innovate, think printing. He further shared Canon’s plans to
differently and adapt to the changing landscape. increase market share in the inkjet printer segment

13 Issue 28 | July-September 2021