Page 3 - Canon e-Leap Issue 28_July - September 2021_for Canon edge
P. 3

IMAGING COMMUNICATION


       BUSINESS





       INTRODUCING EOS R3 IN THE HEART OF ACTION; OUR NEW HIGH
       PERFORMANCE, HIGH SPEED FULL FRAME MIRRORLESS CAMERA



       India is one of the most
       important markets for Canon’s
       camera business. Given the
       uniqueness of the photography
       industry here, we have been
       focusing on catering to the
       varied and evolving needs of
       photography  enthusiasts  who
       are swiftly moving from casual
       photography  to  professional
       photography.


        The  introduction  of EOS R
       system has been a revolutionary
       milestone for us in India as we
       built a strong customer base
       for the mirrorless cameras.
       Continuing the momentum, we
       are truly delighted to launch
       Canon EOS R3, the latest
       addition  to the EOS  legacy of
       professional cameras. With the
       launch of the Canon EOS R3,
       we are providing users with high
       level functionalities required to
       elevate the photography and
       videography experience for           imaging possibilities for users. Backed by many firsts for Canon – it is
       professionals and enthusiasts.       the first EOS series camera to be equipped with our newly developed
                                            35mm full-frame back illuminated stacked CMOS sensor and is also
       With the mirrorless cameras          our first digital camera to feature Eye Control AF functionality. With
       getting     wide     acceptance      the EOS R3, we bring forth some next-generation features developed
       amongst users especially the         on the concept of high speed, high sensitivity, and high reliability for
       professional segment,  it has        both stills and video captures. We are confident that professional
       been our constant endeavour          photographers will be delighted by the new camera and what it has
       to support the growth of the         to offer to capture the perfect shot.
       ecosystem with breakthrough
       technologies  and  innovations.
       The introduction of Canon EOS
       R3 camera is a testament to our
       consistent efforts of expanding                                        Scan to know more about EOS R3



       3                                                                                Issue 28 | July-September 2021
   1   2   3   4   5   6   7   8