Page 4 - Canon e-Leap Issue 28_July - September 2021_for Canon edge
P. 4




       With increased awareness of online platforms
       and digital becoming the preferred mode of
       search for customers today, we have created
       Google My Business (GMB) listing for our partners.
       A GMB listing makes it easier for a customer to
       find a business on Google and contact them. The
       listing appears as a location page where all the
       information about the business can be mentioned
       with a call to action.

       A GMB Listing will typically include information like
       – About Us, Address, Contact Number, Business          vernacular publications Dainik Jagran, ABP,
       Operating Hours, Customer Reviews and Product          Malayalam Manorama and Dinamalar. The aim
       Photos.                                                of the campaign is to increase awareness and

       Advantages of a GMB Listing include:                   generate leads for Document Scanners through
       •  Increases Online Visibility                         a campaign that targets B2B customers for office
       •  Ensures Visibility in Google Search &               scanning requirements as well as B2C customers
          Google Maps                                         for personal scanning/home office requirements.
       •  Online to Offline Conversions                       The campaign has garnered 7 Million impressions
       •  Increases New Customer Connect                      and 293 leads till date, creating good visibility and
       •  Customers Can Leave Reviews                         top of the mind recall value for our products and

       In Phase 1 we have listed 80 upcountry partners        solutions.
       on GMB as Canon Authorised Dealers. We will be
       expanding this to more partners going forward.         MILESTONE ACHIEVEMENT
       As a successful outcome of our campaign, we saw  – 500 MFDS SOLD THROUGH EMI
       1.7 Lakh searches for our partners in Q3 2021 and      FACILITY
       2.4K Call to Actions.
                                                              A big thanks to our partners for availing and
       VERNACULAR CAMPAIGN FOR                                registering for the EMI Facility. We have reached
       DOCUMENT SCANNERS                                      a record milestone of 500 MFDs sold through this
                                                              facility to our customers. The EMI Facility has been
       With an increase in demand for digitization            instrumental in expanding our reach in the SME
       solutions from across industries, we initiated a       and Jobber Segment.
       45-day campaign to promote our diverse range
       of document scanners and their features. For the
       first time a digital campaign went live at the same
       time in 6 languages including Tamil, Malayalam,
       Marathi, Bengali, Hindi and English.
       The campaign was executed in two phases. In
       Phase 1, the campaign went live on Facebook,
       DailyHunt  and Google Display  Network  and in
       Phase 2, it went live on the websites of leading

       4                                                                               Issue 28 | July-September 2021
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