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INTRODUCTION OF EDUWEB


       EDUWEB is a unique platform conceptualized and executed
       by the Cinema EOS & PRO DV team, to create and capture
       a  new  market  altogether  catering  to  the  virtual  education
       solutions. In the given situation of pandemic in 2020, EDUWEB
       Virtual training solutions came out as a wonderful tool enabling
       various academic institutes and coaching centers to continue
       uninterrupted trainings with 25 webinars across the country in
       Q4 2020.


       XA11 & XA40 had been the key models for the education
       domain and our well-trained Product Evangelists played an
       exceptional role to execute these virtual workshops followed
       by live demonstrations for end customers. As an outcome of
       the initiative, 224 cameras (XA11 & XA40) were sold in the
       education segment in Q4 2020.













       BUSINESS IMAGING SOLUTIONS






       P-208 II: YOUR PERFECT SCANNING PARTNER





       Be it scanning bills, certificates, personal documents,
       visiting cards or photographs – the P-208 II
       document scanner is the perfect scanning partner
       at home as well as in the office.


       To promote the versatility of this product and its
       features of ease, portability, and compactness –

       a  video  marketing  campaign  was  launched  on
       social media platforms like Facebook, LinkedIn
       and YouTube for a period of 15 days, showcasing
       the application of the product in various everyday
       scenarios. Video advertisements were also shown
       on the InShorts News App – one of India’s leading
       news mobile applications. Through this campaign

       we reached out to over 1 Million audience and
       garnered over 500 K video views.



      6                                                                                 Issue 26 | January-March 2021
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