Page 7 - e-leap Issue26
P. 7

BIS LOUNGES: BRINGING THE CUSTOMER PROGRAM


       With businesses returning to normal
       across many parts of the country, we
       found this an opportune time to drive
       footfall to our BIS Lounges with an
       exciting initiative that would further
       increase our market footprint.

       We launched a special and first of
       its kind marketing program with an
       objective to encourage customers
       to visit the 15 BIS Lounges across
       the country to avail a host of benefits
       and special offers on BIS products
       from 8th to 13th March.


       Targeted at jobbers and SME
       community, we created customized
       communication in the regional
       languages for each of the 15 Lounges.
       They could also avail the No Cost EMI
       facility from Bajaj Finance making
       their purchase even more lucrative.
       Campaign assets included a video
       invite for customers, standees,
       flyers, newspaper advertisements,
       EDMs and social media posts. Apart
       from live product demos and special
       offers, customers also got the
       chance to win many lucky draw gifts.

       The campaign was successful in
       increasing footfall across the BIS
       Lounges and further we received
       positive    response      from    the
       customers as well.








       BIS MARKETING IS NOW ON WHATSAPP FOR BUSINESS

       Fast and effective communication is the need of the hour in today’s dynamic market environment. Hence,
       to strengthen our connect with you all and give an extra mileage to all our marketing initiatives, we have
       marked our presence on WhatsApp for Business as well. We will be sharing marketing assets, collaterals,
       and campaign creatives over WhatsApp so that you can instantly share them with your customers and
       within your network.






      7                                                                                 Issue 26 | January-March 2021
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