Page 9 - e-leap Issue26
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       A first of its kind marketing activity taken by PPP
       Wide Format Inkjet team in recent times, the
       pilot project was initiated by South Partner team
       in which iPF Equipment TM-5200 and PRO-
       521 was mounted on back of a car and taken to
       various customer locations during a period of 6
       days in 10 remote cities including Sriperumbadur,
       Kanchipuram,  Shadnagar,  Jadcherla,  Kurnool,

       Gooty, Anantapur, Dharmavaram & Puttaparti. As
       part of the demonstration, live customer prints
       were  successfully  given  post  which  multiple
       orders were booked on the spot. Activity was well
       appreciated and generated numerous leads and
       prospects for further follow up. We are looking to
       replicate this activity in other regions as well and

       conduct more of such demos to penetrate the tier-
       3 and 4 cities.


       We also participated in
       various    roadshows     &
       industry  expo at  various
       cities    through      our
       partners, including Photo
       Expo at Gulbarga, Ace
       Tech at Mumbai and Print
       Innovation  at Solapur  &
       Kolhapur. We saw good
       customer footfall at these
       events with multiple leads
       & booking for entry and
       mid category machines
       were also done at these

      9                                                                                 Issue 26 | January-March 2021
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