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CANON INDIA'S



      BIG MOMENT




      LAUNCH OF ITS IMAGING MARVELS EOS R5 & EOS R6,
      THROUGH THE FIRST EVER VIRTUAL LAUNCH




       In  alignment  with  the  current  industry               media handles starting from 2nd July. We called
       landscape,  we  executed  the  first  successful           in  for  registrations  through  these  teasers  and

       digital launch of the flagship EOS R5 and EOS              received    an    overwhelming      result   with
       R6  in  India  on  9th  July.  Being  the  first  major    approximately 7600 registrations by 9th of July.
       announcement coming from the brand post the               To begin with, we did a live streaming simulcast

       lockdown  situation  in  India,  the  launch  was         on YouTube, Instagram and Facebook, to build a
       critical.  Hence,  our  primary  objective  was  to       closer connect with the audience and engage

       build  maximum  visibility  around  the  products,        with them on a real time basis.
       along with highlighting a positive roadmap for
       CIPL’s  camera  business  in  the  coming  period.

       An  integrated  communications  approach
       panning  across  PR  and  Digital  media  was

       developed to announce the new cameras and
       reach out to potential customers.



       To build pre-buzz for the products among users,
       teaser posts were shared across Canon social







      PRODUCT UNVEILING


       The  event  began  with  launch  AV  followed  by  a
       speech by Mr. Kazutada Kobayashi, President &
       CEO, CIPL and product unveiling by Mr. Kobayashi
       and Mr. C Sukumaran, Director- CSP & ICP, CIPL.
       Further to the launch, Mr. Sukumaran shared an

       overview  on  market  positioning  and  insights  on
       target customer, followed by an in-depth product
       presentation.  The  event  was  followed  by  a  live

       Q&A  section  for  about  45  minutes.  The  launch
       video was viewed by more than 3 Million users on
       Facebook, Youtube and Instagram.





       02                                                                                   Issue 23 | April - July 2020
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