Page 6 - e-leap Issue23
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PRESS TRUST OF INDIA
                                                                      Press Trust of India, India’s No.1 newswire
                                                                      filed a story, highlighting our way forward
                                                                      strategy to maintain the desired growth.
                                                                      The  story  positively  sheds  light  on  the
                                                                      new business potential that has emerged
                                                                      for Canon, along with highlighting the
                                                                      launch of the new cameras.










          Establishing  the  importance  of  the  key  focus   The approach was very well acknowledged by
          markets  for  our  camera  business,  strategic      media,  who  were  happy  to  interact  with  a
          group media briefings were conducted for Mr.          Canon  spokesperson  and  get  key  insights

          Sukumaran.  The  regions  tapped  included           specific  to  their  regions.  As  an  outcome,  the
          Kochi, Chennai, Hyderabad in South India and         stories  positively  highlight  our  growth  in  the
          Pune and Ahmedabad in West India.                    camera  segment  in  India  and  the  increasing

                                                               demand  for  high-end  premium  cameras  from
                                                               professionals across genres.












         MEDIA VISIBILITY FOR EOS R5 & EOS R6
          As part of our strategic media outreach, we

          have  secured  over  260  coverage  in  key
          newswires,  financials,  mainlines,  regional
          publications,  trade  and  online  portals,
          thereby garnering a combined PR Value of

          INR 34 million.

















       05                                                                                   Issue 23 | April - July 2020
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