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       In addition to the launch of EOS R5 and EOS               The  regular  updates  on  our  social  handles
       R6,  we  conducted  several  activities  to               about the masterclass saw huge interest from
       continue our engagement with users.                       followers  and  further  helped  increase  the
                                                                 attendance  for  over  50+  webinars  that  were
       With an objective to inspire photographers and            organized over a period of 50 days. Engaging
       professionals  to  hone  their  skills  and  pursue       and  reaching  out  to  more  than  20K
       long-procrastinated  passions,  we  conducted             participants  till  now,  the  response  has  been
       online  masterclasses  in  various  regional              overwhelming.
       languages  for  our  users,  promoting  the
       photography culture in India.

       Targeted  towards  professional  photographers
       &  photography  students,  various  aspects
       of   photography,       cinematography       and
       videography were covered such as filmmaking,
       editing and post-production. Tailor made with
       recommendations       from     some     of    the
       well-known names of industry, like Padma Shri
       Santosh Sivan, Kiran Deohans, Alphonse Roy,
       and India's finest DI Colorist Ashirwad Hadkar
       with  an  intent  to  make  these  sessions  as
       informative and creative as possible. In order to
       cater to more audience, a strategic approach to
       go  hyperlocal  was  adopted,  conducting
       webinars  in  regional  languages.  With  this
       initiative, we are hopeful of encapsulating the                  Social Media post on photography webinars
       minds of all cinema admirers.


       Since the lockdown, social media has become more relevant
       than ever before and proved to be an ideal platform to connect
       with    our    consumers.       Conducting      campaigns       like
       "StayinDoGreat  Silver  lining"  was  also  an  initiative  to
       psychologically  induce  consumers  to  actually  pick  up  their

       cameras and capture the positive scenarios in this lockdown
       restriction situations and actually spread positivity all around.

       06                                                                                   Issue 23 | April - July 2020
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