Page 8 - e-leap Issue23
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CONSUMER SYSTEM



      PRODUCTS




      INDIA KA PRINTER CAMPAIGN




       To increase our share in the Inktank category             Canon Content Inventory for easy accessibility.
       of Inkjet printers, we launched a campaign for
       the  first  time  over  WhatsApp  and  our  social         The  campaign  was  a  successful  one  making

       media platforms, reaching out to our partners             PIXMA G Series as the most preferred ink tank
       and customers.                                            printers.


       Through  the  campaign,  we  promoted  Canon
       Inkjet Printers as the perfect choice for every
       home, fitting into every space, every quadrant
       and  every  requirement  and  as  a  printer  for
       every Indian for every purpose from projects,
       home  work  to  memories  &  recipes.  Hence,
       Canon  PIXMA  G-Series  can  be  ef ectively
       called as India Ka Printer.


       The aim of the campaign was to focus to grow
       home-user  base  &  increase  share  in  Jobbers
       segment for PIXMA G-Series. The target group
       for  the  campaign  were  students,  parents  and
       Jobbers. The communication content is available
       on our SECAP portal to be accessed under the





       PROMOTION OF
       LASER MF 2XX SERIES


       The  campaign  was  launched for the
       MF  2XX  Series  that  has  models like
       imageCLASS  MF232w,  imageCLASS  MF241d
       and  imageCLASS  MF244dw.  The  attributes  of

       the   product     were    highlighted    in   the
       communication with a complete feature based
       approach. The target group for the campaign
       were SOHOs and Small Enterprises.



       The campaign was also launched on our social
       media platforms - Facebook and LinkedIn.




       07                                                                                   Issue 23 | April - July 2020
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