7 Reasons Why Canon's Mirrorless Cameras Will Up Your Social Media Game

Category: Tips & Tricks | 05 August 2019

The more attractive your shots, the more attention they will get on social media. Canon’s EOS M mirrorless cameras are not only capable of amazing shots, but also make it crazily convenient to upload images to social media! Read on to find out more about what they can do.

1. They make it a breeze to capture attention-grabbing images

The most eye-catching images on social media often feature either a dramatic landscape, beautiful background blur (“bokeh”) with a subject that pops, or an interesting, unconventional idea. Your Canon mirrorless camera makes it easy to achieve all that. Here’s how:

The key to beautiful evening scenes - a large sensor

During the evening magic hour which lasts for about 30 minutes after sunset, the sky turns an orange-blue ombre. It's the perfect opportunity for a dramatic shot, but try to shoot a scene like that on your smartphone camera, and chances are that you will end up with a grainy image (“image noise”). This is because under dim lighting conditions like that, the small image sensor on a smartphone is unable to capture sufficient light, and the smartphone automatically bumps up the light sensitivity (ISO speed) to compensate.

In contrast, Canon’s mirrorless cameras have APS-C size sensors which are around ten times bigger than the sensor on an average smartphone. This not only allows them to capture more light, but also contributes to lower noise at high ISO speeds, making it much easier to get high-quality shots of those evening colours. You can also narrow the aperture to capture fine details.

EOS M100/ EF-M15-45mm f/3.5-6.3 IS STM/ FL: 16mm (26mm equivalent)/ Aperture-priority AE (f/8, 1/20 sec, EV+0.7)/ ISO 400/ WB: Auto

Beautiful bokeh for shots that pop

Another plus of having a larger sensor? It produces beautiful creamy background blur, or “bokeh”. Bokeh is a great way to draw attention to your subjects by making them stand out from the background. One thing not many people know is that the larger the sensor, the creamier the blurring effect. Pair your camera with a large aperture prime lens (see point 4) for even better results.

EOS M100/ EF50mm f/1.8 STM/ FL: 50mm (80mm equivalent)/ Aperture-priority AE(f/1.8, 1/1600 sec)/ ISO 100/ WB: Auto

There to help you capture intriguing shots

Interesting discoveries means interesting photos, but to make interesting discoveries, you need to get out and explore! Canon’s mirrorless cameras are compact, lightweight and handy for such purposes, increasing the chances that you will have a great camera (and cool lenses) on hand when you see quirky street art, intriguing patterns, thought-provoking scenes or that #pictureperfect moment that you want to preserve forever.

EOS M50/ EF-M15-45mm f/3.5-6.3 IS STM/ FL: 15mm (24mm equivalent)/ Shutter-priority AE (f/5, 1/1000 sec)/ ISO 100/ WB: Auto

2. You can compose #instagood square photos from the start

Yes, you can always crop your photos into a square, but that doesn’t always work out well. Tailoring your composition to the aspect ratio will achieve better results. On a Canon mirrorless camera, you can compose square images by changing the aspect ratio to 1:1.

Tip: Square composition is great for certain types of shots, such as close-ups shot directly from the top or head on. To create suspense, leave part of your subject outside the frame. This also makes it easier to balance out the composition.

EOS M50/ EF-M28mm f/3.5 Macro IS STM/ FL: 28mm (45mm equivalent)/ Food mode (f/4.0,1/100 sec)/ ISO 400/ WB: Auto

3. Fun Creative filters to get artistic with

Canon’s mirrorless cameras are perfectly capable of helping you capture great #nofilter shots, but when you want a quick, easy and fun way to get artistic, they have also got your back.

On the EOS M100 and EOS M50, you have access to as many as seven Creative filters, including Miniature effect and the vintage-looking Toy Camera effect, with the turn of a mode dial. Preview the effect as you shoot, or apply it to your shot afterwards

EOS M100 / EF-M15-45mm f/3.5-6.3 IS STM/ FL: 15mm (24mm equivalent)/ Creative filter-Miniature effect (f/8.0, 1/250sec, EV+0.7)/ ISO 100/ WB: Auto Miniature effect
EOS M100/ EF-M15-45mm f/3.5-6.3 IS STM/ FL: 20mm (32mm equivalent)/ Toy camera (f/4.0, 1/60 sec, EV+0.7)/ ISO 160/ WB: Auto Toy camera effect

4. You can see (and show) the world through different lenses—literally!

Different types of lenses make your shots of the same scene look different. The beauty of an interchangeable lens camera is that you can change the lenses. This not only expands creative possibilities, it also makes it easier to recreate the image you envision.

The lenses that you can use with your Canon mirrorless camera include:

-    Standard zoom lenses known for their versatility, such as the EF-M15-45mm f/3.5-6.3 IS STM
-    Telephoto zoom lenses that can draw in faraway objects, like the EF-M55-200mm f/4.5-6.3 IS STM
-    Slim, portable pancake lenses and prime lenses capable of beautiful, creamy bokeh, like the EF-M22mm f/2.0 STM
-    Wide angle lenses that help you shoot vast landscapes (as well as huge group pictures in narrow rooms), like the EF-M11-22mm f/4-5.6 IS STM
-    Superzoom lenses that cover a huge range of viewing angles from wide-angle to telephoto (like the EF-M18-150mm f/3.5-6.3 IS STM)
-    Macro lenses that magnify tiny objects, like the EF-M28mm f/3.5 Macro IS STM
-    Over 70 more lenses in the EF lens line-up with the help of an EF mount adapter 

EF-M28mm f/3.5 Macro IS STM
EF-M11-22mm f/4-5.6 IS STM
EOS M100/ EF-M28mm f/3.5 Macro IS STM/ FL: 28mm (45mm equivalent)/ Shutter-priority AE (f/3.5, 1/125 sec)/ ISO 160/ WB: Auto

Fascinate your social media followers with a whole new perspective on things: Try a macro lens such as the EF-M28mm f/3.5 Macro IS STM. It comes with a Super Macro mode that magnifies objects by up to 1.2 times, and allows you to shoot from as near as 13mm away—great for capturing bugs’ eye view close-ups of insects, plants, and other tiny objects.

EOS M50/ EF-M11-22mm f/4-5.6 IS STM/ FL: 22mm (35mm equivalent)/ Program AE(f/8.0, 1/125 sec)/ ISO 100/ WB: Auto

If I used a standard lens, the proximity would not have allowed me to fit the entire Eiffel Tower into the frame from my shooting spot at the far end of the Pont d'Iéna bridge. An ultra-wide angle lens like the EF-M11-22mm f/4-5.6 IS STM lets me capture the entire Eiffel Tower from the same shooting spot.

5. Smartphone pairing is easy with the Camera Connect app

Forget about cables or long, convoluted pairing processes that need to be repeated every single time. To pair your smartphone with your Canon mirrorless camera, simply:

  1. Download the free Camera Connect app onto your smartphone
  2. Run it
  3. Tap on “Easy Connection Guide” and follow the instructions

Once your connection is set up, you can wirelessly transfer images and movies from your camera to your smartphone for storage or social sharing, or use your phone for remote shooting.

You only need to pair your camera and smartphone once. If your phone supports NFC (on Android OS version 4.0 and up), simply tap the phone and camera together to initialize the connection.

6. Image sharing gets even easier with Auto Transfer on the EOS M50!

The EOS M50 comes with an Auto Transfer function, which automatically sends images from your camera to your smartphone right after you shoot them. This saves the hassle of manually selecting and saving the images you want to transfer—all the easier for uploading to social media!

7. You don’t even have to take your camera out to browse your images

Let’s say you are on the train or bus, heading home after a long day exploring and shooting. With time to kill, might as well use it to review, manage and transfer the images that you have shot, right? But if you are standing on a crowded bus, taking your camera out of the bag can be rather inconvenient.

For situations like this, and others where you don’t want to touch your camera, Canon’s mirrorless cameras offer a handy function in the form of Bluetooth, which keeps a constant, low-powered connection with your smartphone. When this is enabled, you will be able to view and transfer the images in your camera with your smartphone via the Camera Connect app, even when your camera is still in the bag. Perfect for productivity on the go.