Canon India plans to bolster its presence in Eastern market

7 June, 2019

Aims to touch 25% market share in the Ink Tank category to consolidate its leadership position in printing industry

Kolkata, May 10th, 2019: Canon India, one of the leading digital imaging organizations in the country, is planning to strengthen its retail presence in the eastern region for its Consumer System Products Division. As part of the growth strategy, Canon India aims at reaching out to 550 plus retailers in the region in the next two years, to expand the reach to over 1500 retailers. Additionally, with an intend to further strengthen the sales support, the company is planning to introduce 20 PIXMA zones in the Eastern region in 2019, which will serve as a one-stop shop for all printing requirements.

C​​​​​​​urrently, the company is working with over 950 retail outlets in the east and aims to expand the retail presence for the Inkjet printers and system integrators for laser printers. In 2018, Canon India launched six new Ink Tank models which redefined the inkjet business which had lower running cost and were high on ink. The cost per print is now as low as nine paisa per print with the launch of the new Ink Tank models. Canon India grew the highest in the Ink Tank category in 2018 and is targeting to consolidate its leadership position in the segment.   ​​​​​​​

A​​​​​​​ccording to Mr. C Sukumaran, Director, Consumer Systems Products (CSP), Canon India, “We continue to be the industry leaders specializing in crafting consumer centric technological innovations in India. East is one of the most dynamic and growth led market for us. The contribution of the region in the overall growth for 2018 stands at a whopping 13% with Kolkata, Guwahati and Patna being the top cities, that contribute the most to Canon’s overall business in the eastern market. Moreover, the ink tank category grew by 84% in the east specifically.Having collaborated with 950 retailers and over 100 plus distributors, across the region, Canon’s distribution stands strong in the market and we will continue to penetrate in tier III and tier IV markets by keeping Kolkata as the base market for East India.”

Canon has more than 200 service centres across India and covers over 90% pin codes, giving the company a vast reach. To further strengthen the customer service, Canon is now planning to launch 80-100 PIXMA Zone experience across markets in the next 2 years. So far, the company has launched three zones in Delhi, Chennai and Ludhiana.


About Canon Group

E​​​​​​​ver since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)


About Canon India​​​​​​​

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 578 towns covering 18,026 PIN codes across India - which comprises of 270 Camera collection points, 16 Camera repair centers, 231 Printer repair centers, 187 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of April 18, 2019).

In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double-digit growth.