Canon unveils the new destination for Inkjet users; launches the first Canon PIXMA Zone in India

22 October, 2018

Introduces a unique shop in shop concept store, showcasing Canon Inkjet technology for all categories of Inkjet printers, cartridges and photo media.

Canon India, one of the leading digital imaging organizations in country, announced the launch of its first ever PIXMA Zone in India today. Designed and conceptualized to exhibit the entire range of Canon Inkjet technology and its features, the PIXMA Concept store is aimed to familiarize the consumers with all categories of Inkjet printers, cartridges and photo media according to their usage and needs. By providing a personalized demo experience with an excellent sales support, this store is a one-stop shop solution for all printing requirements.

The launch of the PIXMA Zone is timed perfectly to compliment the festivities prevalent in the country now. Users will be able to avail various festive offers at the store, enabling them to commence their celebrations with enthusiasm. The organization has announced a ‘Print & Play’ offer, through which customers will get Bluetooth Speaker free on purchase of PIXMA G 2010 & PIXMA G 3010. Canon PIXMA G series printers are aimed at making printing hassle free with features like wireless connectivity and integrated ink tank. Customers will be able to avail the benefits of this festive offer, until 31st of December 2018.

Located at Janakpuri District Center, the store was inaugurated by Mr. Kazutada Kobayashi, President and CEO, Canon India, Mr. Eddie Udagawa, Vice President, Consumer Imaging & Information Centre and Mr. C Sukumaran, Director, Consumer System Products, Canon India.


Present at the inauguration of the first Canon PIXMA Concept store in India, Mr. Kazutada Kobayashi, President and CEO, Canon India said, “At Canon, we consider it as one of our primary objectives to strengthen the culture of imaging, by making both clicking and printing an enriching experience for our customers. From input of images to output, we take pride in taking care of the entire 360 degree offerings, starting with the camera, then image processing, to printing of pictures. The commitment, skill and innovation to offer a complete solutions portfolio is what makes our offerings unique and leading in the market. For almost a decade, our CIS stores, have been instrumental in this regard and today’s launch of the PIXMA Zones, will further support our endeavor. We foresee these stores to be yet another contributors in our journey of customer delight, enabling us to penetrate into the widest geographies in the country.”

Mr. Eddie Udagawa, Vice President, Consumer Imaging & Information Centre commented,“In line with our constant endeavor of customer satisfaction, we bring for our customers the exclusive PIXMA Zones, which will further contribute to strengthening the awareness for our printer portfolio. Our inkjet printer range has established itself as one of our top performers, catering to our wide customer portfolio, including home, SOHO’s, jobbers, and even expanding to the SME segment. With these customized PIXMA Zones equipped with well-trained demonstrators, we look forward to providing an exhaustive product experience to our existing and potential customers. Along with Delhi, we aim to open the PIXMA zones in metros like Mumbai, Bangalore and Chennai, this year. We further envision strengthening our retail footprint and regional penetration, by expanding the stores to the tier II and III towns, in the coming years.”

Sharing his thoughts on the launch Mr. C Sukumaran, Director, Consumer System Products, Canon India said, “With the continuously increasing demand for our inkjet products, we are further strengthening our outreach with the launch of conceptualized and experiential stores. Printing is a form of expression, whether for personal or professional use and it demands the right technology and understanding. The PIXMA Zones are designed to address the varied print requirements of our customers and simplify their printing needs with live demonstrations of our expansive inkjet portfolio. We would want people to experience joy in printing and the right experience will enable them to further understand this space of imaging. We are positive that our shop in shop stores, will strengthen customer engagement and add value to their buying experience. We would be happy to make all efforts to make this festival season more joyful and prosperous for them.”

The Canon PIXMA Concept stores are designed to further help the retailers understand the consumer behavior and provide them exclusive products, schemes and offers, keeping pace with the latest technology.  The product display for home and office use would include product series like MG, MAXIFY, G, TS and E and professional portable printers.


About Canon Group

Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 367 subsidiaries all over the world, supported by 197,673 employees. (Data as of December 31, 2016)

About Canon India

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 583 towns covering 17,622 PIN codes across India - which comprises of 191 Camera collection points, 17 Camera repair centers, 246 Printer repair centers, 162 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of 20th September 2018)

In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.