With an aim to expand retail footprint, Canon India launches it’s first-ever experiential ‘Canon Image Square Flagship Store’
24 May, 2019
The store will serve as a one stop shop for photography enthusiasts and will also help drive immersive product experience for the consumers .
Canon India reinforced its investment to experience a whole new imaging revolution through the launch of its flagship Canon Image Square (CIS) store in New Delhi. Located in N40, Outer circle, Connaught Place, the new store is aimed at providing engaging, interactive and informative experience to the consumers.
Moving beyond just being a product store, the flagship CIS store are ‘imaging stores,’ that would allow consumers to make memories and be allured by the magic of photography thus marking a significant landmark in Canon’s journey in India.
The flagship CIS store is aimed to enrich the consumer experience for all the Canon products across segments ranging from entry level cameras to high end professional cameras. In addition to this, the store will also exhibit Cinema cameras, few leading Canon printers and wide range of unmatched Canon lenses ensuring more positive purchasing decision by the consumers.
Sharing his thoughts on the inauguration, Mr. Kazutada Kobayashi President & CEO, Canon India said, “Commitment towards the country and dedication of Canon, together has translated into growth over the years. With the launch of first of its kind Canon Image Square flagship store, Canon India marks another milestone to ensure an interactive and informative buying experience for our existing and potential customers. CIS stores have been successful in contributing to Canon’s significant customer outreach and positioning it as a market leader. Having established its presence with more than 250 stores in 100+ cities, we take pride in being total solution providers in the imaging arena. The launch of this flagship CIS stores will certainly raise the benchmark for customer service".
Mr. Eddie Udagawa, Vice President, Consumer Imaging & Information Centre, Canon India said, “We are delighted to announce the launch of our flagship Canon Image Square store in the capital city, New Delhi. The new flagship store is fashioned in such a way that it creates sweeping experience for the customers with the gamut of cameras including cinema cameras, lenses and complete imaging solution in order to make the right choice of the products. The store also features some of the leading printers that have been delighting the consumers.
New Delhi is one of the key markets for us, not just in terms of customer base but also for being abreast with the technology trends that influence other markets. We look forward to receiving great feedback from our customers and add value to their imaging experience.”
The key highlight of Canon Image Square flagship store is that it provides more than 80 products to choose from wide array of products displayed right from professional to entry level DSLR’s and mirrorless cameras and attractive cameras in PowerShot range. Along with that, CIS flagship stores provides variety of lenses and selected printers. One of the major USP of the flagship store is that, this is the only store where we have displayed the Cinema EOS product line up along with Cine and block lenses enabling Cinematographers to choose according to their needs and requirement.
Various innovative sales and marketing tools like live demonstration of the products, touch and feel experience, trainings and workshops further will help the customers to make informed purchases.
Apart from that, the store will also provide easy finance facilities such as EMI through various credit cards, paper finance through Bajaj Finance and cash back options.
The retail store marks a significant landmark in Canon’s journey in India with the launch of this new flagship store.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 578 towns covering 18,026 PIN codes across India - which comprises of 270 Camera collection points, 16 Camera repair centers, 231 Printer repair centers, 187 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of April 18, 2019)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double-digit growth.