India, 15th October, 2019: Canon India, the leading players in the imaging space introduces two new cameras with innovatory features, the EOS 90D, a DSLR and EOS M6 Mark II, a mirrorless camera - designed for photographers and videographers seeking to raise the bar in their craft.
The enhanced ergonomics and operability, advanced viewfinder, high-precision Dual Pixel CMOS auto focus technology and a 32.5-megapixel APS-C sensor, makes the EOS 90D the perfect choice for wedding photographers, to capture striking images and record rich detailed 4K videos with cropped & uncropped options and high frame rate recording capabilites.
On the other hand, the EOS M6 Mark II is an addition to the EOS M series of compact mirrorless interchangable-lens cameras, ideal for amature photographers. Harnessed with fast-locking and fast-tracking autofocus to capture unexpected moments, it’s compact and lightweight body also comes with a 32.5 Megapixel APS-C CMOS Sensor to ensure vibrant and detailed images that captures a wider perspective.
With these latest cameras, photographers can capture and share life’s most fleeting moments. Both cameras come with Canon’s DIGIC 8 processor which ensures fast processing speed, responsiveness. The lightning-fast electronic shutter speed of 1/16000 second in both the camers, is ideal for shooting fast moving subjects, giving photographers confidence in time-sensitive shooting scenarios. With this shutter speed the aperture can be opened even wider, to create a greater depth of field even in ambient lighting.
Speaking on the launch of the new additions, Mr. Kazutada Kobayashi, President & CEO, Canon India said, “We at Canon have been consistently working towards promoting the imaging culture in the country, across both photography and printing industry. With an intent to further grow the photography industry in India, we always strive to introduce products that can enable both professional and amateur photographers with the best of photography technology. With the launch of EOS 90D and EOS M6 Mark II, we are enabling the professional photographers to explore limitless possibilities in the world of photography, further pushing the boundaries of technology, innovation and design. Furthermore, both the products are a testimony to our engineering marvel and we are certain that they will be influential in delivering a seamless experience for users across genres.”
Elaborating about the products, Mr. C. Sukumaran, Director, Consumer Systems Products & Image Communication Products, Canon India said, “As the photography culture in India grows, photographers from varied genres are looking for feature rich products. Keeping in mind such needs of our consumers, we are delighted to introduce the two new products- EOS 90D and EOS M6 Mark II to cater to the needs of professional photographers and content creators. These new cameras leverage the new 32.5-megapixel APS-C CMOS sensor, which achieves full frame levels of resolution but with the additional benefit of reach provided by the APS-C format. Coupled with the DIGIC 8 processor, both newly launched models are equipped with the latest features from the EOS range, becoming more versatile and enabling photographers & videographers to have greater control over the photos they capture before.”
The EOS M6 Mark II with kit lens (EF-M15mm-45mm f/3.5-6.3 IS STM lens) is available in India at a price of INR 83 995.00/U incl. of all taxes.
The EOS 90D with kit lens (EF-S18-135mm f/3.5-5.6 IS USM lens) is available at a price of INR 127 495.00/U incl. of all taxes & the EOS 90D with kit lens (EF-S18-55mm f/4-5.6 IS STM lens) will be available at a price of INR 103 495.00/U incl. of all taxes. The EOS 90D body only retails for INR 97 495.00/U incl. of all taxes.
The brand new EOS 90D and EOS M6 Mark II are versatile cameras for stills and videos, capable of 4K resolution video utilising the full angle view of the lens attached and fast, Full HD up to 120 fps giving enthusiasts greater options for shooting, such as slow motion, cropped or super high resolution.
At Canon, we always believe to deliver the best of basics combined with superior technological advancements, speed, ease of use, and good image quality. We also firmly believe in providing tangible benefits to our consumers in terms of advancements of technology and specifications.
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 579 towns covering 18,150 PIN codes across India - which comprises of 300 Camera collection points, 16 Camera repair centers, 258 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of October 1, 2019).
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2018, the imaging leader recorded a double-digit growth.