Watch the film here
Celebrates the vision of filmmakers and creative professionals to weave in ‘Drama and Magic’ in every capture
National, 11th November 2022: Announcing the launch of its latest marvel in the EOS R line-up, ‘EOS R6 Mark II’, Canon India has launched a new digital film titled ‘MAKE IT DRAMAGIC’. The film beautifully weaves together the soul of photography and filmmaking which is that of capturing raw emotions and depicting the story in every moment. The core thought of the digital film illustrates how a creative professional identifies the drama and the right camera ignites the visual magic to make it an ideal capture. It is a celebration of creativity across genres and the creator’s magical vision that comes alive with a camera that is best suited for diverse needs.
Rolled out across Canon India’s social media handles, the film takes one through many visually appealing scenarios; from a dramatic slow motion of the horse jump on land to pre-wedding shoot of a couple underwater to capturing the mesmerizing aerial dancer in the air that demonstrates the superiority of EOS R6 Mark II in stills and movies. It also sheds lights on the game-changing features of the camera including a resolution of 24.2 Megapixels, 4K 60p and Full HD 180p. 6K RAW movie external recording with electronic shutter at 40fps, HDR Model for moving objects, and Normal ISO 102400 + IS for both indoor-outdoor, and day-night shoots as the film flows from one visual to another concluding how ‘EOS R6 Mark II’ promises ‘100% DRAMAGIC’.
On the launch of the film, Mr. C Sukumaran, Senior Director, Consumer System Products, and Imaging Communication Business said, “At Canon, we believe in creating imaging solutions that push creative boundaries for photographers and filmmakers to capture the extraordinary. The digital film celebrates the spirit of DRAMAGIC that can be brought to reality with our latest marvel- the EOS R6 Mark II. The futuristic build and advanced features of the EOS R6 Mark II with respect to image quality and post-production speed, make it an effortless fit across genres. We are of the utmost belief that India will be in as much awe of this new marvel and what it can do, as much as we at Canon are.”
About Canon Group
Ever since its foundation in 1937, Canon is guided by the 'Kyosei' philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare, and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania, and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan to serve society with advanced technologies and become a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)
About Canon India
Canon India Pvt. Ltd. is the sales and marketing subsidiary of Canon Inc., a world leader in imaging technologies. Set up in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices in 10 cities across India with warehousing facilities at 6 locations and employs over 1000 staff and over 850 channel partners. Canon India enjoys a vast retail presence across the country through Image Square stores, PIXMA Zones and BIS Lounges. Canon India’s service reach extends to over 632 towns covering 19,118 PIN codes across India - which comprises of 188 Camera collection points, 15 Camera repair centers, 294 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of 19 April 2022)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World-class technology, Canon offers an extended product portfolio, including Digital Production Printers, Large Format Printers, Commercial Printers, Multi-Functional Devices, Managed Document Services, Inkjet & Laser Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Products, Surveillance cameras and Medical Imaging products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.